What is a Consistent Message? (Business term)
Marketing strategy attempts to share company values, products, and services in a way that strengthens the impact. It does this by providing consistency across channels and touchpoints so as to assure customers of what an organization is really trying to tell people about itself.
Simply put, inconsistent messaging can result in confusing audiences and lower brand sentiment.
It’s hard to say when your website will be targeted by search engines– but the owners of those engines know you need to consider personalized content. They also advise that every site should only have one personalization point in their design– like informing visitors about what type of content is on a page.
Personalization, when it’s done strategically, is important in marketing to consumers.
Consistency is important to communicate a brand’s core values across various online channels, devices and context