Marketing Glossary

Conversion Funnel

What is a Conversion Funnel?

In business, conversion funnels help you keep track of how visitors move through your site during the sales process. With a funnel, you can see what works and where visitors drop off before they reach their desired destination.

Online marketing is all about converting website visitors to customers, which can be frustrating for businesses depending on the size of their customer base.

How do you optimize a Conversion Funnel?

Conversion funnels are usually designed in the AIDA model (Attention, Interest, Desire, and Action). Customers may not make it all the way to the bottom of a funnel and will eventually go away and drop down as they move through the separate phases. Business owners and marketers must be creative in brainstorming innovative ways to test and optimize their campaign.


You may have just launched a new website and are looking for ways to reach your target audience. You need to have an audience in order to be able to sell and you get to build one through awareness. One way to measure success is through marketing channels, but what if it doesn’t seem like any are effective? Before you assume that no one wants what you’re selling or don’t need it, ask the question about where they’re might be coming from.


It can be easy to get bogged down at the start of website development, working on creating an interesting and inviting site design or posts. In the first phase, though, it is important to create a welcoming environment that will excite customers about what your company has to offer so they enjoy it more and want to stick around.


This is the third phase of a customer’s buying journey, so it’s important to take up the challenge and nurture them via email. When using marketing automation software you can create what is known as nurture queues which feature educational and useful content designed to re-frame the mindset of a lead into being able to benefit from your company’s


When you initially set out to optimize a funnel, it is only a small number of leads who will make it to this stage. To increase the number you convert on an event in your funnel, try converting more of your prospects from lead to action as well as nurturing them through the process. The final action you get to urge through a proper CTA (Call to Action).

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