Marketing Glossary

Conversion Rate

What is a conversion rate?

Companies use conversion rates to figure out how well-marketed their website is. This could be a sale, membership signups, requests for more information, etc.

The conversion rate of a website is sometimes used to determine its success. Sites with high conversion rates are able to garner more traffic and ultimately have better customer service. A conversion rate is typically calculated when you divide the amount of desired events on your website by the total unique visitors or visits, depending on your goals.

How to increase conversion rates?

When a company creates content for its customers, it is important to realize what information resonates best with that audience.

Improving your website’s ease of use and navigation is the most straightforward way to improve conversion rates.

One of the reasons that having a good information hierarchy is important is so readers don’t get lost when they’re looking for specific information.

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