Marketing Glossary

Gartner Magic Quadrant (Personalization Engines Tool)

What is the Gartner Magic Quadrant?

Gartner is a management consulting company that evaluates competing vendors in the personalization engines market.

Gartner is an established research company that releases the annual Magic Quadrant report to help businesses make decisions about what software or technology they want to use.

Gartner claims that Personalization is beneficial to do to a variety of reasons:

Relevant and timely messaging plays an important role in customer education, minimizing friction with the brand, and gaining their trust. You can find out more about how personalization engines help make these things happen by reading this article!

What is personalization?

Personalization is a way to tailor an individual’s experience with messages designed to meet specific needs and preferences.

Today’s leaders execute well against their current vision and are well-positioned for the future.

Challengers may do well today, but they show no understanding of the market.

“Judging vendors by their Ability to Execute takes into account four aspects of customer experience: sales, support, product quality and user enablement.” — Gartner

What is important to score well on Gartner?

It is quick and easy to run complex tests with a user-friendly interface. Without the need for developers, marketers or non-technical users can run through simplified workflows easily.

Personalization helps businesses maximize their revenue options by using a self-trained model to determine the next most appropriate service or piece of content, or product.

Teams that are developing a new app, testing it, and deploying digital experiences have all the tools they need to succeed.

Personalized content can be applied beyond conventional eCommerce to customer experience management in the following industries: travel, finance, gambling media and more.


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