Marketing Glossary

Minimum Viable Product

What is MVP or Minimum viable product?

MVP or Minimum viable product stands for you being able to launch a product before it is fully developed. For example, if you are selling a chair, it can be sold without the perfect armrests, pillows and cushions.

Building a product can be very different when one has to cater towards “early adopting users.” In the MVP model, features are added at a later stage in order to gather feedback from these initial users.

The idea behind the Minimum Viable Product (MVP) was introduced by Eric Ries in his book The Lean Startup. Since then, MVP has been used repeatedly and has become a requirement for many startups.”

Reid Hoffman, of the LinkedIn and PayPal mafia fame, summarizes best: “If you’re not embarrassed by the first version of your product, you launched too late.”

MVP in Personalization

When applying the concept of the minimal viable product to personalization, it becomes easier to understand how having a unified platform and appropriate baseline for success can help.

The takeaway is that when people are designing their products from scratch with such an understanding of what makes up MVPs, they have the mindset to know which features will be essential and the

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