Marketing Glossary

Virtual Event

Virtual Event Definition

A virtual event is a form of an online conference. It presents information through a live webcast or webinar, to participants who interact with presenters from their home.

Online streams are a popular type of hybrid event featuring both in-person and online content.

“Virtual event” can also be used as a term to describe a meeting in augmented reality or virtual reality.

How can you make a virtual event?

By using technologies specifically designed to replicate the event experience, online events can be held in virtual spaces. The minimum technology stack required for this consists of a device with internet connectivity such as a computer, telephone or tablet with a camera and microphone.

There are a number of virtual event software platforms available, each with its own features and benefits. The most common features among these tools are that you can connect to an audience using video conferencing combined with applications or desktop sharing. Interactive features such as messaging, conducting surveys, or polls are also commonplace.

Leading virtual event platforms offer opportunities for attendees to network, promote their products and services, and explore spacious expo halls.

The usual conference experiences are created in virtual environments by adding visuals, navigation, and pre-recorded sessions to the platform that will be used. Sessions can often be streamed live as well.

Virtual conference attendees sign up for the event, which they can then attend via an online event experience. Sessions are recorded so virtual attendees often have the same experience as those attending a live conference, minus features such as live Q&As and networking time.

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