Marketing Glossary

Web Analytics

What are Web Analytics?

Businesses can use web analytics to get a good idea of how successful various parts of their website are, including determining how many people are visiting each page. Websites now provide more detailed data than mere traffic stats, allowing businesses to learn about their visitors and the effectiveness of new advertising campaigns.

Web analytics are most often used in two very different forms: one is off-site (on another platform or website) and on-site. The potential audience of your website is analyzed by off-site web analytics, giving a limited snapshot of activity happening all over the Internet. Changes made to site content are then measured with on-site web analytics, which provides an accurate representation of data collected from your own site site

One of the most commonly used tools for analytics is Google Analytics. As soon as you start using this service, they send you a unique code that can be inserted into your website where it’s needed. From thereon Google Analytics records and tracks the behaviour of your visitors and reveals valuable information about visitors: such as their location, when they left your website if they completed any desired

KPIs or also known as key performance indicators act as an indicator to measure how effective your website is. The gathered data point is then compared to these and you can deduce and conclude whether the campaign has been fruitful or not.

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