Marketing Glossary
The digital marketing world is full of highly technical jargon that can be confusing for even seasoned marketing professionals. To help you navigate your way through these uneasy waters, we’ve put together this glossary to help clarify relevant terms.
a
- A/B/n Testing
- Above The Fold
- Accordion Checkout
- Account Based Marketing
- Amazonization
- AOV – Average Order Value
- Asynchronous JavaScript
- Audience Segmentation
- Average Revenue per User (ARPU)
b
- Bayesian Hypothesis testing
- Behavioural segmentation
- Behavioural Targeting
- Below the fold
- Bought Together – the Recommendation Strategy
- Bounce Rate
c
- Call to Action (CTA)
- Click-through Rate (CTR)
- Cohort Analysis
- Conclusive Results
- Consistent Message
- Content Delivery Network (CDN)
- Contextual Bandit
- Continuous Optimization
- Control Group
- Conversion
- Conversion Attribution
- Conversion Funnel
- Conversion Rate
- Conversion Rate Optimization
- Cost of goods sold (COGS)
- Cost Per Action Advertising (CPA)
- Cost Per Click Advertising (CPC)
- Cost Per Mille Advertising (CPM)
- CRM Onboarding
- CRM Platform (Customer Relationship Management)
- Customer Acquisition
- Customer Acquisition Cost
- Customer Affinity
- Customer Data Platform (CDP)
- Customer Experience Management
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer satisfaction (CSAT) score
d
e
f
g
- Gartner Magic Quadrant (Personalization Engines Tool)
- GDPR
- Geo Targeting
- Goal
- Gross Merchandise Value (GMV)
- Gross Profit
h
i
k
l
m
- Machine Learning
- Macro Segmentation
- Marketing Acceleration Platform
- Micro Segmentation
- Minimum Viable Product
- Multi-Armed Bandit
- Multi-Step Checkout
- Multivariate Testing
n
o
p
- Pageview
- Pay Per Click Advertising (PPC)
- Personalization Engines
- Personally Identifiable Information (PII)
- Pogo Sticking
- Point Solutions
- POS System
- Predictive Analytics
- Predictive Segmentation
- Predictive Targeting
- Probability to Be Best
- Product Detail Page (PDP)
- Product Listing Pages (PLPs)
- Promotional Email Blast
r
- Real Impression
- Real-Time Interaction Management
- Recommendation Engine
- Remarketing
- Replatforming
- Retail Apocalypse
- Revenue Per Thousand Impressions
s
- Scarcity Marketing
- Search Filter
- Shopping Cart Abandonment
- Side Door Traffic
- Single Page Applications
- Social Proof
- Statistical Significance
- Super Cookies
- Synchronous JavaScript
- Systems of Engagement (SoE)
- Systems of Insight (SoI)