Unconventional Yet Extremely Effective Landing Page Strategies for Conversions
Everyone wants to create the best converting landing pages, but in order to do so, we must first grab the attention of our visitors. Even the best calls to action, design and images won’t help you if your copy and product are straight-up boring and grey. People’s attention span keeps getting shorter and shorter each […]
Everyone wants to create the best converting landing pages, but in order to do so, we must first grab the attention of our visitors. Even the best calls to action, design and images won’t help you if your copy and product are straight-up boring and grey.
People’s attention span keeps getting shorter and shorter each year. With constantly evolving digital marketing techniques, we, as visitors, learn to negate a lot of banners, advertisements, and sometimes even entire web pages.
On the other hand, there are some things that our eyes can’t neglect and that’s creativity. Let’s dive into some unconventional marketing strategies which can help us build a great converting landing page.
#1 Use their name if you know it
If you happen to have data on the visitor’s name, always greet them by it. Moreover, if they’ve previously browsed a certain offer and they’ve spent time on it, your pixel should automatically target them and use them as a remarketing audience.
By doing this, they will be more likely to respond to the offer once again. Since they’ve clicked once and they didn’t bounce right away, they are very likely to be more than interested in purchasing.
#2 Custom landings for guest subscribers
If you are partnering with a famous blogger and they are making a guest post on your website, you are more than certain to know that a lot of people would come from their traffic funnels onto yours. If you track who comes straight from their social media, webpage or video links, you can easily create a custom landing for their fanbase.
So, instead of linking the page of the article or your homepage, you can create an entirely new landing that you can specifically design for the guest’s fans. If you’ve spent time reading YouTube comments, you would know how under some famous songs, people often comment “Upvote if you’re coming from [Insert TV series name here]” and it gets thousands of likes.
Well, if you greet people by asking them “Are you coming from website X?” they would feel more at home and in a safe environment within your website. If they’re coming from that place, there is. Luckily you can easily track that and target these people.
On some occasions, there is a boost of registered users of up to 12 per cent. Moreover, guest blogging is also beneficial to the blogger, since they will get some of your audience to sign up with them.
#3 Do you need a start here page?
By using the analytics of your website, you can easily say whether your visitors know where to go after they land on your homepage or on another landing. Where do they go afterwards? If they are confused and click all around the place, you should create a “start here” page.
It can either quickly introduce your product and service and lead to a sign-up page, or it can be used as a stepping-stone for conversions by battling objections via storytelling.
#4 Include offers in your “Thank you” pages
After someone has made a purchase or signed up for your service, they are more likely to go ahead and purchase more as you’ve already gained their trust.
Moreover, many businesses report a great increase in conversions when a discount is offered for the next purchase at this stage. Offering discounted bundles, commonly purchased together items, or simply recommendations can work wonders at this stage of the customer journey.
Congratulate them on their purchase and encourage them to spend more on your product.
Aside from that, you can experiment by giving away free things such as credit to an online service or a free trial of your product. Once people register, the rest is upselling psychology. Even if they haven’t paid anything, if they simply gave you the details of their card, they are more likely to purchase, as soon as they see a good offer.
The key elements to include, when designing an Upselling Thank You Page, are:
- Congratulate them on their purchase and choice.
- Offer exclusive discounts.
- Change the pricing of the offered products. (They should always seem of high value, but at a discounted price).
- Create urgency. (Limited time offer, expiring in 24 hours, etc.)
- Make them feel special. (Exclusive offer, because you purchased XYZ…)
#5 Social Media Share Thank You page
Once you’ve gained the trust of your visitors, and they’ve purchased, the next step is transforming them into brand ambassadors. You can also entice them to share with friends via social media by simply stating that if they do so they will receive a discount coupon.
That works wonders, because not only are you going to get free exposure and traffic from their share, but they are also more likely to purchase again because of the discount they worked hard to get by sharing their purchase.
#6 Survey Thank you page
You can also use your thank you page as a survey to further get to know your audience better. However, be wary, and don’t put too many different things on your thank you page. Either use it as a survey or as a share page, or as a place where you recommend products and give out discounts.
Using all methods at once would often prove counterproductive for upselling anything. Such surveys could be used not only to improve your recommendations, service and the user’s overall experience, but they will also help you know more about your audience.
For example, if you’re marketing software as a service, you can ask them about the size of their company, their needs, etc. On the other hand, if you’re selling man grooming products, you can ask how often do they shave and offer a subscription box based on the answer.
#7 Use influencers and trust
The younger generation prefers trusting people over brands, businesses or corporations. This is one of the main reasons why influencers are so effective in marketing certain products. Some people have a niche and cult following.
If your favourite gamer uses a certain mouse and keyboard, and you are interested in online gaming, you are more likely to purchase them, than be influenced by any side commercial.
Aside from getting your brand popular on Twitter, Instagram or Tik-Tok with the help of a niche influencer, you should also work on your social proof and testimonials. Educated people in the online space:
- Purchase only products they can find thorough and genuine reviews on.
- Don’t purchase from low-quality websites. (Low-resolution images, no certificates, outdated looks, cheap-looking products, etc.)
- Look for social proof and non-fabricated testimonials.
- Ask friends and family for recommendations.
#8 Instead of offering an unsubscribe button use this simple trick
Instead of simply stating at the bottom of the email that they can unsubscribe any time, just make a dropdown menu that allows them to select <receive fewer emails>. Of course, you should include the “Unsubscribe” button somewhere, but make it less visible and enticing. People should be able to simply reduce the number of emails you send them.
This would greatly decrease the number of people running away from your amazing emails. Of course, before doing that, you should focus on making your emails work. If they are good, you shouldn’t really urgently need to create such a tricky “Unsubscribe page”.
#9 After someone subscribes, urge them to sign-up if they haven’t
After a visitor subscribes to your email newsletter, do you send them somewhere? If you don’t, the good news is that you can send them to a sign-up page like the one shown above. Since people already have an interest in what you have to say in emails, they are also more likely to sign-up and use your product or service.
Another great trick to use here is to show a page with a timer for a confirmation email. Send out an email to their address and send them over to a page with a 5 or 10-minute timer, in which the email would be valid for a confirmation.
In the email, you can redirect them to a sign-up page to complete registration. That approach uses tricks of basic human psychology and would eventually lead people to not only subscribe but also register and start using your services.
#10 Refer a friend “Thank you Page”
Thank you pages can be used for many things. Another great idea is to simply ask them to refer a friend and if they do so, reward them with something. You can nudge this action in users by offering discounts, better service, unlocking features and many more extras.
Once they’ve completed the action, give them what they expect as a reward, and even better, make them a present. Give them something unexpected and offer an upgrade at a discounted price at the same time.
When creating such a page, make sure to:
- Allow them to import emails or contacts to send out invitations to their friends, family or colleagues.
- Make sure the reward is clearly presented to the user.
- Offer a discount, an upgrade, a gift, or a voucher. (You can get very creative here, depending on your service or product.)
- Tell them it’s a one time deal. (Create urgency).
This approach would usually not only lead to more traffic thanks to the referral program but would also entice your existing user base to upgrade their plans.
Taking the extra step when creating a certain page can sometimes yield amazing results. Decrease your unsubscribe count, increase your registrations post email sign-up, boost your conversion levels. All these things often go hand in hand. Each page can be used for more than one thing, but never burden your readers with too many things at once.
If you have clear information on the origin of your traffic, tailor the landing page to it. Greet fans from social media one way, and traffic from advertisements another.