Marketing Glossary

Conversion Rate Optimization

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization is the means of using analytics, user feedback, A/B testing and more to improve the user experience and increase the amount of desired events happening on your website/platform.

Conversions are the rate at which someone is persuaded to take a desired action. such as sign up for an email list or order more content. Conversion rates tell your how effectively you’re reaching your audience and provide insights into whether what you’re doing is helping people make decisions.

Benefits of CRO

There are many ways to create a memorable experience for your visitors. Here are some suggestions that can help improve engagement on the site

A website’s goal is to create an enjoyable experience for its visitors. Improving the user experience leads to a longer visitor stay time and greater chance that they’ll return, purchase products or services, follow your social media account, etc.

Engagement on your website can lead to higher ad impressions and more revenue.

Optimizing your conversions (e.g., site usability, information design, content strategy, etc.) can be beneficial to many aspects of your business.

Conversion optimization is the process of measuring, tracking, and continuously optimizing conversion rates. The marketer can then optimize their site to ensure that visitors are helped by an experience suitable for their unique preferences

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