Marketing Glossary

Lead Generation

Lead Generation definition

Lead generation refers to the process of attracting customers and eventually leading them to transform into conversions.

How to Generate Leads?

Generating leads is the process of converting potential customers into a prospective customer. Leads typically come from providing only basic information in exchange for educational content like an ebook or webinar.

Lead Gen Marketing has a two-step process: attract someone to your website and converting them to leads. There is a wide variety of strategies you can use for marketing, of which the most popular instance in eCommerce is:

Sponsored posts, or display ads on Social Media

Positioning your site to rank higher in search engine results for very niche and specific keywords

  • Building a Presentation to emphasize on the strengths of your product
  • Blog posting
  • Guest Posting
  • Attending events and conferences
  • Answering questions on social media like Reddit or Quora

To convert a prospect into an actual customer, be sure to offer them something valuable in return for their contact information. Here are some effective lead-generation strategies that can help get you started:

Offer valuable relevant content to your prospective client via e-books, case studies, and white papers. Gated forms would ensure that visitors interested in the offer respond with their contact information before downloading the material.

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