Marketing Glossary

Single Page Applications

What is a Single Page Application?

Single-page applications are websites that do not generate browser page refreshes when changing screens.

Conversely, the URL might change behind the scenes but this does not refresh the HTML page.

Single Page Applications often look like ordinary websites when you’re looking at them, but 3rd party integrations are critical to making it work.

Single-page applications will not provide the ability for customized experiences by generating new browser page loads.

It is up to the user to determine what qualifies as a “pageview” or “screen” for this Single Page Application website. However, it is recommended that any changes in page layout or new content should fire the event. Examples include: clicking on the back button of the browser, logging in, etc.

Navigate between the letters, to explore the glossary terms