Side Door Traffic
What is Side Door Traffic?
The old practice of creating an enticing homepage only told half the story. Today, digital content is accessed just as easily through other pages on a website or channel – not just the homepage.
Search engines, social media and email referrals are often the primary sources of traffic for websites, allowing visitors to enter through a virtual “side door.”
With side door traffic continuing to grow, advertisers are facing challenges when their goals of monetization and engagement.
Visitors who come to your site through the side door are less likely to continue exploring unless you provide a personalized experience.