Email Service Provider (ESP)
What is an ESP or an Email Service Provider?
Email service providers, or ESPs for short, are technologies that help a company send out bulk email. Email service providers (ESPs) are a type of technology solution that organizations may use to send their marketing emails.
An email service provider (ESP) is software that allows organizations to manage and send out emails. They also usually have segmentation capabilities.
In order to have a successful email marketing campaign, you need an email service provider. There are other tools and technologies that will help better your chances of success. Programmatic tools help businesses deliver dynamic messages and insert personalized content to offer customers with a more tailored experience.